NDB Bank won the Silver Award in the Financial Services category; for the Badu Malla campaign carried out in 2008 for its creative effectiveness.

This year’s Effie’s had 24 categories open for awards and nominations were received for 15 categories; out of which only 2 Silver Awards were presented.

Commenting on this award, Indrajit Wickramasingha, Vice-President, Retail Banking and Marketing, stated: "At NDB Bank, we believe in changing lives everyday and this promotion offered us an opportunity to make a difference in customers life, through a chance to win household groceries for a period of six months."

He added: "NDB Bank is proud to have received this award, and was able to do so by offering this innovative yet timely and relevant promotion to the consumer in the form of the Badu Malla campaign. We believe this was a key driver for its success". Today, NDB Bank is one of the fastest growing banks in the country with NDB Group having regional operations in Maldives and Bangladesh. The bank offers a wide range of commercial banking services through its growing island-wide branch network, which is set to grow in the Northern and Eastern provinces.

In addition, as part of the NDB Group, its customers have access to the a full range of banking and financial services, including retail banking, corporate banking, project finance, SME lending, investment banking, stock brokering, insurance solutions and wealth management.