

Poster wars
Although there are several forms of advertising media at present, including the Electronic media, the much sought out method is the print media. This form of media leaves a lasting impression in the minds of the persons who sees it or reads it, unlike the electronic media which is just a few seconds. Due to the high cost most people are unable to have access to the daily papers. Therefore, the advertisers of their products take the poster Ad. As the cheapest means of reaching the public with the least expenditure, by means of attractive posters and displaying them on walls, public places, including buses and trains where the ordinary man travels. The worst offenders are the tuition masters from the provincial towns who display their names and the subjects they offer to the gullible students from the village areas. With the ‘General Election’ round the corner, the candidates who have given nomination to enter Parliament are defacing all the parapet walls. Local authority Notice Boards, walls of banded houses, electric and a telegraph lamp posts, public transport vehicles and three wheelers, which are in the cities, towns and villages. The poster has become the most forceful and cheapest mode of advertising among the ordinary citizens.
I have read in the media that in Australia, that there are no posters on the walls due to a legal deterrent mechanism, and that during election time, more air time is granted for election propaganda through the electronic media for the candidates to air their views for the purpose of soliciting votes. I think the Elections Commissioner should deploy private contractors to remove all the illegal election posters, after selecting suitable organizations through normal Tender procedure, as the Police are reluctant to remove the posters of ruling party candidates. They can be given police escorts when they go out to remove the unauthorized election posters.
L. Lekamwasam Leanage
Ambalangoda.