In preparation for the MTI Brand Forum tomorrow (March 10) themed "the Brand as a Business", which will see the convergence of some of the best minds in brand marketing in Sri Lanka, MTI Consulting has been carrying out an extensive survey among Brand Custodians and other stake-holders on the key challenges and opportunities that are faced by the brand and related functions.

With input from organizations varying from blue chips to multi-nationals, across Sri Lanka’s leading industries, the MTI Brand Forum Survey has yielded valuable insights on the key areas of Brand Biz Challenges, Value Proposition, 360o Customer Interface, Go-to Market, Analytics and Accountability. The analysis of the results will be further discussed at the MTI Brand Forum by the MTI Consulting team and by the eminent panel of speakers. Commenting on the survey findings, Dhanushka Jayakody, Regional Consultant of MTI, said: "The study will provide an in-depth understanding of the key areas of branding from a Sri Lankan perceptive, which will be of great value as businesses emerge from a difficult period and look ahead."

The Brand Forum, will be driven by reputed corporate leaders including Asanga Ranasinghe, Marketing Director of Unilever Sri Lanka, Hasrath Munasinghe, Head of Marketing at Dialog Telekom, Imal Fonseka, Managing Director of Hemas Consumer Brands, Manjula de Silva, Managing Director at HNB Assurance PLC, Rohantha Athukorala, Head of National Portfolio Development, Sri Lanka & Maldives (UNOPS), Romesh C. Moraes, Director at Finlays Colombo PLC and Thayalan Barlett, CEO for JWT Sri Lanka, along with team members of MTI Consulting including the CEO, Hilmy Cader, Dhanushka Jayakody and Yusuf Isaam.