Leo Burnett’s young professionals attend AFAA’s Fast Track Programme in Malaysia


Four young professionals from a cross section of the disciplines and brands within Leo Burnett Solutions Inc. (LBSI) were chosen to participate in the Fast Track Professional Excellence Programme. Fast Track is a programme designed to coach young leaders to take up their leadership roles with ease. This programme which was conducted over a three-day period in Kuala Lumpur, Malaysia is an annual programme conducted by AFAA and is moderated by 95% - The Advertising Academy.

A total of 28 participants from five countries participated in the programme this year. The team from Sri Lanka comprised of Surani Perera, Rinesh Jayaratne, Nilusha Wanasinghe and Rameez Fazal, each representing a different brand and discipline within the agency. These four young professionals were the first Sri Lankan advertising professionals to attend Fast Track, which is yet another first for Sri Lanka’s advertising industry fuelled by Leo Burnett.

Commenting on Leo Burnett’s commitment to developing talent within the agency, Ranil de Silva, Managing Director, Leo Burnett Solutions Inc. stated, "I learnt about Fast Track when I attended the recent AFAA meeting in Beijing. I believed that it would address a very important training requirement we had for our team as we were facing the challenge of converting high performing executives to leaders. I strongly believe that this goal has been fulfilled with Fast Track." Kumudini Gomes, Director, People and Culture, Leo Burnett Solutions Inc. further added, "Our four young professionals have returned with a new energy leaving behind many pre-conceived perceptions. We are strong believers in investing in our people and this is yet another investment which has paid a rich dividend."

The AFAA Fast Track Professional Excellence Programme is designed to give young professionals a boost that will help them make quantum leaps in their career development. The programme is an intense three-day residential training programme designed to help young people take on the challenges of a fast-changing world.


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