Smoking and drinking scenes back on screen due to lax enforcement of regulations

Film Corp passes the baby



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By Dilanthi Jayamanne


The National Authority on Tobacco and Alcohol (NATA) yesterday alleged that some teledramas and films promoted the use of alcohol.


 Chairman NATA, Dr Palitha Abeykoon said that in accordance with NATA Act No. 27 of 2006, the Media Ministry had issued guidelines which should be followed when producing dramas and films.


There were times when those guidelines were not adhered to the NATA‚Äąchief said.


 An advisory Committee of the Sri Lanka Medical Association had advised the NATA on how the issue should be addressed, he said. The programmes could not be stopped as they were popular.


Dr. Abeykoon said in 2011 and before such scenes had been monitored and pixelated. But later it was decided that it was not the best way to address the issue.


The NATA Chairman had written to the Film Corporation regarding a billboard that had been put up on a local film being screened in cinemas. The Authority had instructed the Corporation to have the particular billboard replaced or the scene which depicted a popular actor smoking a cigarette covered. He said that the Film Corporation had written to the management of the theatre company which in turn had written to NATA requesting another two to three weeks to have the billboard removed.


 Dr. Abeykoon said that he would take it up once again with the Corporation while observing that the theatre company had merely made an excuse for failing to take prompt action as the film would be out of the cinemas after that period.


 
 
 
 
 
 
 
 
 
 
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