UNICEF, WOW.LK launch project to help children


Chief Executive Officer wOw.lk, Nushad Perera (left) and UNICEF Representative in Sri Lanka Tim Sutton, officially launch UNICEF Inspired Gifts on wOw.lk.

The United Nations Children’s Fund (UNICEF) and leading online retail destination wOw.lk, on Tuesday partnered to launch Sri Lanka’s first line of ‘Inspired Gifts’, essential supply items that when purchased online support and improve the lives of children and communities.

Launching the 72nd anniversary of the founding of world’s leading children’s organisation, for the first-time shoppers in Sri Lanka can purchase one of twelve individual life-saving, life-changing supply items that UNICEF will directly deliver to communities around the world including Sri Lanka. Shoppers can choose from a range of prices in four categories of support; gifts that provide essential nutrition and health services to children, gifts that support children’s education, gifts that provide safe water and good sanitation to communities, or gifts that support UNICEF’s emergency response for children and families.

UNICEF said that the  process of purchase was simple. "Firstly, shoppers visit www.wow.lk/unicef and select the gift they want to purchase from the twelve available. Secondly, they personalize their print-at-home card with a dedicated message to the friend or loved-one who will receive the gift. Thirdly, they receive confirmation of their purchase via email, and finally UNICEF then delivers the chosen gift to children and communities in the greatest need." 

Exclusive to wOw.lk in Sri Lanka, some examples of the Inspired Gifts available are: Five story books for schools, children’s centers and families who are in need, priced at LKR 2,870. 2,000 Iron supplements, helping to treat iron and folic acid deficiency in pregnant mothers, priced at LKR 4,130.A hand water pump to help provide clean, safe drinking water for a village, school or a community, priced at LKR 72,730.A large, versatile tent that can be used as a temporary school or health center after a natural disaster, priced at LKR 268,500."

CEO of wOw.lk, Dr Nushad Perera stated, "this is a unique opportunity for Sri Lankans all over the world to give a gift to children in need. Simply go online and make your donation, wOw will take care of the rest with UNICEF."

"Supporting the launch, UNICEF and wOw.lk will unveil a social media campaign that highlights the transformative power of Inspired Gifts.

The price of each gift includes the full cost of the item itself, along with personalized acknowledgments to the gift receiver and all associated transaction fees. The total transaction cost for each gift will not exceed 5% meaning that for every 100 LKR spent, 95LKR will directly purchase the gift."

Patrons and Associates of Air Force Media Felicitated by Directorate of Media

The Directorate of Media of the SLAF felicitated past members of the Air Force Media at a ceremony held at Air Force Headquarters yesterday (8 December 2018). This event was organized with the blessings of the Commander of the Air Force, under the guidance of the Director Media, Group Captain M.D.A.G. Seneviratne at the Directorate premises.

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