Dialog welcomes Hutch to Govi Mithuru Platform, Sri Lanka’s largest mAgri service


Shayam Majeed - Group Chief Corporate Officer, Dialog Axiata PLC, Thirukumar Nadarasa – Chief Executive Officer, Hutchison Telecom Sri Lanka, Jeremy E Huxtable - Group Chief Officer - Dialog Enterprise, Dialog Axiata PLC and Dr. W. M. W. Weerakoon - Director-General, Department of Agriculture

Dialog Axiata PLC partnered Hutchison Telecommunications (Hutch) to onboard Hutch subscribers to Dialog’s ground-breaking ‘Govi Mithuru’ platform (‘Uzhavar Thozhan’ in Tamil), Sri Lanka’s first and largest mAgri service. Govi Mithuru, in line with ‘Sri Lanka E-agriculture Strategy’, espoused by Department of Agriculture, aims to contribute towards the achievement of the country’s agricultural vision and development objectives through technology.

This pioneering collaboration between Dialog & Hutch will enable subscribers of the two networks to avail an expansive suite of services offered by Govi Mithuru. The multilingual Govi Mithuru service provides actionable advice, tailor-made to suit the individual’s activities (e.g. for crops, advise is customised by stage of cultivation, location irrigation type, seed type and other relevant information) to cultivators, home gardeners, dairy farmers, and more.

"We are proud to support the transformation of the agriculture sector through Govi Mithuru platform - first and largest mAgri service in the country. In this respect, we welcome Hutch subscribers to Govi Mithuru platform that would further extend this service, to provide Sri Lankan smallholder farmers with the resources and information required to empower and enable bigger yields, improved family nutrition and enhanced livelihoods" said Shayam Majeed, Group Chief Corporate Officer of Dialog Axiata PLC.

Thirukumar Nadarasa, Chief Executive Officer of Hutch added, "Hutch is pleased to join this effort by Dialog to extend this valuable agricultural information service now to Hutch subscribers so that farmers and other agricultural linked people can improve crop yields and hence livelihoods in the agricultural community which is an important backbone of the economy." 

Govi Mithuru was launched in 2015 by Dialog, to provide sustainable and comprehensive advice to improve the lives of ordinary farmers by sending the right information at the right time for each farmer's needs, correctly tailored for their crop, location and stage of cultivation.

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