Lion Brewery (Ceylon) wins Gold at nce Export Awards 2019


Lion brewery (Ceylon) PLC was awarded a Gold award and medal in the Large Exporter category at the National Chamber of Exporters (NCE) Awards ceremony held in Colombo. The prestigious NCE awards reflect the high standards and criteria to be met, not only in achievement of export Volume growth Revenue and Profit, but also compliance with quality and sustainability measures.

Lion was first introduced to the Sri Lankan market in 1881 and is the market leader in Sri Lanka. It is well loved by locals and tourists alike and is an iconic Sri Lankan brand, which was ranked within the Top 10 local brands in the country, as rated by the international agency Interbrand. Lion brewery has been exporting its beers since 1999 and has successfully established a presence in over 30 markets across the world; among these are the highly competitive beer markets of United States, Canada, Australia, UK, Japan, China, France, Italy, Croatia and Switzerland.

New markets entered in 2018 are Fiji – where Lion lager and Lion Extra Strong have done well and are showing promise, Equatorial Guinea in West Africa, where the stout category is dominant and Lion stout was identified as a brand with high potential, South Korea which has a Sri Lankan expatriate population and Lion Strong is popular. Lion exports approximately three containers per day to different parts of the world.

A clear success has been achieved in the Maldives where Lion was launched in late 2001.The brand is currently present in all resorts and has been the market leader since 2008, taking precedence over international brands that have been in that market since the 1970’s. It is also seen in the numerous drinks menu listings the brand has obtained in high profile accounts in New York City and London; Lion stout has received the distinction of being the only Asian brand to be listed in prestigious bars and restaurants in New York and London alongside American and European craft beers. Both Lion lager and Lion stout are available on Broadway at the Minskoff theatre, where Disney’s "Lion King" musical entertains theatre goers on a daily basis and has been performing for over 25 years. The brand has also obtained a listing in one of the Trump Golf clubs.

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