Mobitel’s m-ticketing bags South Asian award

Sri Lanka Telecom Mobitel emerged triumphant at the mBillionth Award South Asia 2011 hosted by India, winning the mTravel and Tourism category for the mTicketing facility, competing with other contenders in the Telecommunications Industry from the South Asian region.

The criteria for the mTravel and Tourism category comprised of the ICT Service provider being able to utilize the mobile and its complementing applications and embedded services to enrich the information society by aggregating digital content relating to travel and tourism, thus helping to create a knowledge rich information society. Additionally, the Service Provider should be able to offer travel and tourism related information and services like real time travel bookings, location and transport information, including through GPS and GIS.

mBillionth award South Asia 2011 was organized by Digital Empowerment Foundation, India and The ICT Agency of Sri Lanka was a partner of the event, and hosted the grand jury this year.

Mobitel mTicketing was launched in collaboration with Sri Lanka Railways in 2009, unveiling Sri Lanka’s first mobile railway ticket reservation system enabling railway commuters to reserve tickets for intercity travel via a simple mobile phone call. All Mobitel customers can utilize this service through the Mobitel Ticketing portal by dialing 365 from their mobile. The unique mTicketing service is available 365 days of the year with bookings being updated on a real time basis. Further, as tickets can be reserved over the phone, the need for a passenger to make an additional trip to the railway station to reserve tickets in advance is completely eliminated, a convenience that is greatly valued by all. This innovative service has been widely utilized by Mobitel customers and undoubtedly fulfills the criteria required for the mTravel and Tourism Award.

The mBillionth Award South Asia 2011 awards presentation is renowned for ‘Recognizing Innovations in Telecom & Mobile Content & Application for Masses’ and is attended by over 200 mobile and telecom companies among other stakeholders. Countries taking part in the mBillionth Award South Asia 2011 are Pakistan, Nepal, Sri Lanka, Bhutan, Bangladesh, Maldives, Afghanistan and the host nation, India.

Last year, Mobitel mTicketing system won the prestigious, e-Swabhimani 2010 award in the category of e- Business & Commerce which was organized by ICT Agency Sri Lanka.

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