Upholding Sri Lankan values to the hilt
Derena celebrates Sixth anniversaryOctober 1, 2011, 4:03 pm
Derana is the visual and vocal voice of a special television channel.
Everything you hear an see on Derana is the truth …… nothing but the truth and this is the projection of Derana TV wishes to establish and maintain to their Lankan viewers
Derana TV is a Sri Lankan free to air TV channel which was launched on October 2005. This year they are celebrating sixth anniversary. According to Shehan Baranage Director News and Current affairs Derana TV broadcasting contemporary content, upholding Sri Lankan values to the hilt.
With six years in the business Derana TV is proud to prove that they transmit the best unbiased news amongst all. With a dynamic news editor and a news team, we give the best to our viewers the truth with the news context.
Derana broadcasts 16 hours a day with back to back entertainment and news. The channel has expanded its reach to cover over 90% of its largest audience via five substations in N’Eliya, Deniyaya, Gammaduwa, Kandy and Kalutara with the main transmission tower in Colombo said Shehan.
He pointed out that the channel focuses on high end programming that meets the stringent expectations of viewers since its launch in 2005, Derana has stayed on top, and in my opinion Derana is one of the popular channels among families especially among the youth.
Some of our programmes are locally developed says Shehan. We deliver locally developed content that is contemporary, but thought provoking, well produced and relevant to our modern society, said the veteran news editor. In many ways Derana meets the needs of the modern youth and patriotic viewers.
Their news platforms especially Adda Derana amongst the highly competitive news broadcast space is geared to deliver the most accurate and timely competitive information. Out news team is given a in house training to deliver the most accurate and timely information.
We also went into partnership with Dialog Telekom to send breaking news alerts islandwide. This puts us in a one step forward said Shehan.
This format gives insight into the latest happenings to the subscribers. One of their popular program called "Black and White is a political sattire,very popular program is thought provoking,makes viewers think.
Perhaps all this is possible with Shehan at the helm. With experience and expertise he has made Derana a much sought after channel. Widely travelled, Shehan has been in the media for a long time and contributed a lot to give the best to the society at large to maintain the highest of standards in the television world.
Derana also airs a number of popular TV prorgammes, such as Derana Dream Star and Derana Little Star, to mention just two.– Zanita
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