World’s largest advertising co enters Sri LankaDecember 6, 2011, 7:39 pm
By Hiran Senewiratne
Sri Lanka has a high growth potential over which everybody was excited about the future of the country, Chief Executive Officer GroupM, South Asia Vikram Sakhuja said yesterday.
"It is a great pleasure and honour to launch GroupM in Sri Lanka, because Sri Lanka is poised for growth and we believe that we could consolidate our position in this upcoming market, Sakhuja told a media conference, held to launch GroupM. Mindshare, hitherto a division of JWT will now be part of GroupM. Maxus, another GroupM Agency was also formally launched yesterday.
He said that benefit to the client with the launch of GroupM were improved accountability and inventory trading models,improved measurement, improved systems and processes and seamless integrated planning capability across digital, activation, content and regular media.
GropuM through Mindshare and Maxus and MEC and Meidacom in the future could help grow brands by enabling these companies to be the best in class in talent, technology, trading and full value chain services, he said.
He said that all GroupM’s agencies were independent global operations in their own right and would act as a central buying point for WPP media agencies and collaboration in uplifting the performance of activities taken by its local offices in all its business capabilities.
GroupM is the world’s largest advertising media company in terms of billing handling over 32 percent of the world’s media billing. It is has 17,000 employees and 40 global offices in 81 countries. GroupM was formed in 2003 by WPP Group to serve as the parent company for all its media agencies including Mindshare, Maxus, MEC, MediaCom and Outrider.