Cinnamon Lakeside tops Brand Finance List



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In its latest publication of Sri Lanka’s Leading Brands, Brands Finance lists Cinnamon Lakeside Colombo as the Highest Valued Hospitality Brand in Sri Lanka. The annual review has been published for eight consecutive years by Brand Finance, a leading independent consultancy founded in the UK. The review assesses the health of leading brands in Sri Lanka as using available published data supplemented by independent market research to analyse performance.


Having considered several factors that determine brand performance, such as financial and market performance measures, an assessment of the stewardship of the brand, approach to sustainability and consumer equity, the Cinnamon Lakeside Colombo brand was valued at Rs. 559 Million with a brand rating of AA. Brand Ratings are based on strength, risk and future potential of a brand in relation to its competitors.


Operating in the increasingly competitive hospitality sector, Cinnamon Lakeside Colombo’s performance may be attributed to several initiatives which have lead to its recognition as an industry leader.


Developments to the property include a Rs. 350 Million renovation as recently as October 2011 which followed a Rs. 464 Million renovation project in September 2009. Currently ranked the Best Five Star City Hotel by Sri Lanka Tourism, the hotel continues to impress with innovative ventures.


Inspired by the John Keells vision for its Leisure Sector, ‘to always be the hospitality trendsetter’ Cinnamon Lakeside Colombo launched ‘8 degrees on the lake’, Colombo’s first purpose built floating venue, an additional revenue stream for the company. The stunning floating restaurant accommodates private events as well as diners aboard its popular Sunday Bubbly Brunch. It serves as a natural extension to the relaxing lakeside ambience and remains the most unique banquet venue in the country.


In addition Cinnamon Lakeside Colombo is the first large scale hotel on South East Asia to conduct trolley-less cleaning in all its rooms, setting a new trend in the hospitality industry.


Corporate Social Responsibility has played a fundamental role in building the Cinnamon brand. Cinnamon Lakeside Colombo embarked on a number of projects to maintain the John Keells Leisure Sector pledge "I will care". The hotel launched a series of cultural restoration projects beginning with the historical Abhayagiriya temple last year, followed by the St. Anne’s Church Paradise in Kuruwita. The series will continue with projects involving a mosque as well as a Hindu temple this year.


 
 
 
 
 
 
 
 
 
 
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