Nimal Wirasekara leaves SLIM


Nimal Wirasekara who worked as the Executive Director of the Sri Lanka Institute of Marketing (SLIM) for eleven eventful years will be leaving SLIM to start a management/marketing consultancy service of his own, the institute said in a statement.

He began his tenure at the institute at the time it was making a loss and within one year converted it to a profitable organization. The secretariat under Nimal managed to continue a 40% growth in the contribution from the secretariat year on year making SLIM one of the fastest growing national institutes in the world. SLIM now has its own building with a branch in Kandy and a branch in Matara.

During his period SLIM faced several challenges such as the 4A’s wanting to launch its own advertising awards under the brand name "Chillies". However, he personally initiated discussions with the American Marketing Association to obtain the franchise for Effie Awards, an internationally acclaimed awards scheme for effective advertising.

Recently concluded highly successful seminar on Tourism was also initiated by Nimal to provide a forum for top people in the industry and related industries to present their ideas to the public and the decision makers in the country.

Nimal is a Chartered Marketer and a Member of the CIM, Ordinary Member of SLIM, Honorary Fellow of the Australian Sales and Marketing Institute, and an Honorary Member of the Institute of Marketing Management (South Africa)

He is the only Sri Lankan to be qualified in Customer Relationship Management Systems and the qualification is from Henley Management College (UK.)

He had his Primary and Secondary education at Royal College and he has shared his experience as a lecturer, trainer, and a resource person for the Chartered Institute of Marketing Examinations, Centre for Banking Studies of the Central Bank, Business Consultancy Services, Integrated Rural development Project, Sri Lanka Standards Institution, Sri Lanka Institute of Marketing, University of Colombo, National Institute of Education, Golden Key Institute, Industrial Development Board and the Export Development Board. Nimal was also a Council Member of the Federation of Chambers of Commerce and Industry and a Director of the Tharuna Aruna Institute for several years while being a member of the advisory committee on Marketing to the Export Development Board.

Under his Presidency the Rotary Club of Colombo Millennium City was the first to relocate and reconstruct a school destroyed by the Tsunami which was in Randombe Ambalangoda. Being a musician NImal has played for various bands and his final stint was with "Sam the Man" a leading dance band in Sri Lanka as the Key Board artiste.

Federation of Chambers of Commerce and Industry (FCCISL,) National Chamber of Commerce and Industry (NCCI), and National Chamber of Exporters (NCE), and the Industrial Development Board (IDB) have used his expertise, in judging the Entrepreneur of the Year Awards, Achievers Awards, and the Exporter of the Year Awards.

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