Sex and Sri Lanka Cricket


Sri Lanka Cricket gave an erotic touch to the country’s representatives in the Champions League when it was announced that ‘Musli Power’ a ‘sex enhancer’ will be the sponsor of Wayamba, the champions of the Inter-Provincial T-20 tournament. However, the endorsement hasn’t gone down well with Sri Lankan cricket supporters as there have been several moral and ethical questions being posed about the association.

The saddest part is, ‘The Island’ can reveal that the Secretary of Sri Lanka Cricket Nishantha Ranatunga wasn’t even aware what Wayamba were going to endorse during the Champions League when he attended the media briefing and the board has privately admitted that it was a mistake not to check things before sitting. And the worst, the product was endorsed on a Poya Day.

This deal is a result of a contract that Sri Lanka Cricket has entered into with a Singapore based Indian company, who now have the marketing rights of Sri Lanka’s Inter-Provincial tournament and it is they who sold the rights for this particular company to be the sponsors of Wayamba, who will take part in the Champions League.

When SLC awarded the marketing rights of Inter-Provincial tournaments to this particular company, there were several questions raised about the company. There were questions asked about the bidding process and SLC doing it secretly without the knowledge of its CEO.

Then it was alleged that this company had emailed its documents via a hotmail account. When Charith Senanayake, the Marketing Manger of SLC raised concerns about this association, certain parties of SLC who wanted the deal go through, including the Interim Committee Secretary and Senanayake ended up losing his job.

The product that the Sri Lankan players will promote during the Champions League according to its website is a ‘sex enhancer’. It is a "complete solution for sexual problems." "This is one of a kind, potent and extraordinarily effective natural sex enhancer which helps to increase libido and sexual desire and works as a powerful male and female sex stimulant. This ignites passion and romance in one’s life and helps to achieve new levels of erotic intimacy and emotional closeness in relationships," the website further states.

Along with Nishantha Ranatunga, there were several national cricketers present for the media briefing, including Mahela Jayawardene.

So what’s next for Sri Lankan cricket? What will they start promoting condoms? Appeals to legalize abortion? We wouldn’t be surprised. As far as the dollars keep coming, Sri Lanka Cricket will sell anything.

Part of the problem lies with Mahela Jayawardene. We reiterate that Jayawardene is a fantastic cricketer and an absolute treat to watch with the bat in hand. But on the other hand, he’s largely responsible for cricketers putting dollars before the country. Two years ago, Jayawardene took on his former mentor Arjuna Ranatunga as he feared financial losses if he represented Sri Lankan instead of in the the Indian Premier League, during a stand off and shamelessly went behind politicians to have things his way.

Politicians with agendas (here we refer to former Sports Minister Gamini Lokuge) conveniently pointed out clashes Ranatunga had with players and got rid of him. A Ranatunga as the Chairman of the Board would have never have approved an endorsement such as this.

We have repeatedly pointed out that modern top cricket administrators such as D. S. de Silva, Nishantha Ranatunga and Suraj Dandeniya have absolutely no qualification to occupy the positions they do now. The only qualification they’ve got is their political connections and thanks to those political connections they are ruining cricket, while seeing to their personal agendas.

What we wonder is how some of these officials are able to survive despite continuous blunders. True that their political patronage is huge, but even that political patronage has to end at some point, especially when it’s doing irreparable damage to cricket and the country in general.

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