DCD: Milk powder importers told adhere strictly to advertising guidelines


by Zacki Jabbar

Sri Lankan based agents, of imported milk powder, have been told to adhere strictly to the advertising guidelines that have been laid down.

The direction went out during a meeting held yesterday between government officials and the importers, Media Minister Keheliya Rambukwella said at a Cabinet Press Briefing in Colombo.

Following the controversy over traces of dangerous fertiliser chemical Dicyandiamide (DCD) found in milk powder imported from New Zealand, a directive was issued to stop the advertisement of such products, but it had not been strictly observed, he said adding that yesterday’s conference was called to sort out any misunderstandings and explain the dangers of flouting orders.

The Minister claimed that that the government had a clear policy on the DCD issue, which was being implemented.

"We are committed to providing safe and healthy foods to the public, including children," he noted while pointing out that people will not be forced into drinking anything that they did not want to.

Infant formula, sports drinks, and animal feed supplied by the New Zealand company Fonterra, were withdrawn in nine countries, including Sri Lanka, last week, because of fears of contamination by a whey ingredient with a bacteria that can cause botulism.

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