In-bound tourist traffic provokes Emirates and Aitken Spence to enhance visitor convenience

Emirates 100 Billion Dollar order for aircrafts


At the head table Marc Bennet, Chandana de Silva and Nalin Jayasundera.

By Steve A. Morrell

Emirates holidays, the tour-operating sector of Emirates airline announced their partnership with Aitken Spence Travels on Wednesday ( 20 ).

At a press conference convened , Divisional Senior Vice President – Destination and Leisure Management, at Emirates, Marc Bennet said, that the appointment of Aitken Spence Travels would enhance market potential for inbound tourist traffic to Sri Lanka. Additionally, he said partnership with Aitken Spence was the first in a long term expansion strategies of Emirate Holidays to enhance the Brand and ensure its meaningful intrusion to the island’s impact as an attractive tourist destination. Bennet further said this partnership, relates to Emirates holiday packages world wide. The Emirates Brand, already an appealing alternative to travellers seeking leisure destinations would further contribute to visitor arrivals.

Projection of the Sri Lankan image and its varied attractions is currently a growing phenomenon in the Asia Pacific region. The Emirates influence morphed to positive repercussions of the announced partnership would undoubtedly expose Sri Lanka to markets further afield and to other destinations in the Emirates itinerary.

However, the impressive feature at the press conference was the announcement that Emirates had ordered aircraft from US companies. Value of the order was, as Bennet said, a staggering sum of 100 Billion Dollars. He however did not specify the number of aircraft on order.

Sri Lanka’s growing reputation as an attractive alternative that would entice European travellers to leave behind other hyped locations is an added plus that would in time increase an influx of tourists.

Hotels in Dubai have about 58,120 rooms. This number would increase in the short term to an enhanced number amounting to 6000. All hotels have indicated their occupancy at 80 percent at present. Bennet said approximately 40 million visitors come into Dubai each year. Spin off from this visitor influx could consequently benefit Sri Lanka as well.

Emirate flights into Sri Lanka now is at 27 each week. ‘We have already contributed 10,000 visitors to the Island and our partnership with Aitken Spence would auger well for the future’ he said.

Area Manager , Emirates, for Sri Lanka and the Maldives , Chandana de Silva said Emirates has served Sri Lanka over the past 27 years and increased numbers who take advantage of travel with the airline would vouch for its good service record. Not only as a travel experience but its holistic services that include ground attention as well. Emirates connects Sri Lankan travellers to 136 destinations worldwide which is quite substantial in available choices.

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